About the Founder

Hi. My name is Beth Stanfield.

It’s 2022, and I am a successful attorney with a “dream job.” I work at an Amlaw 200 law firm, providing sophisticated legal counsel to business owners all over the nation and earning a salary consistent with my 18 hard-earned years of practice. I should be satisfied. I should be happy . . .

. . . But I am not. Something is missing. 

  • Something is missing when the people I most love to serve cannot afford my fees. 

  • Something is missing when you get to the top and see very few female multi-million dollar business owners. 

  • Something is missing when the promise of freedom within the institution only serves to create more profound constraint. 

  • Something is missing when the mission to help female entrepreneurs start, manage, and grow their own businesses is so much more expansive than what a traditional legal platform can support. 

  • Something is missing when women continue to split and shrink themselves for the sake of a job, a paycheck, a deal, an opportunity—unable to operate in their whole intuitive, untamed, creative power.  

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After years trying to find a way to find my freedom and fill the void, I finally realized I would never find it . . . because I was meant to create it . . .

And so I did.

On November 1, 2023, I launched LIONA—a business building platform designed to counsel, support, and inspire a new generation of female entrepreneurs by providing the legal foundation, the business mindset, and branding support you need to not only become insanely successful, but blissfully free.